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FOR IMMEDIATE RELEASE
CONTACT: Alonza Robertson /Arobertson@todays-child.com, 202.567.1276
NEW YORK – (September 8, 2010) - The Let’s Get Mobile Family Festival – powered by TCC Family Media, Wal-Mart and AT&T – will mobilize celebrities,businesses and public officials in Brooklyn Saturday Sept. 24th for a free health-empowerment event to promote fitness, nutrition, technology and support services.
In conjunction with the 8th Annual Worldwide Day of Play –endorsed by First Lady Michelle Obama http://vimeo.com/28457172 – Let’s Get Mobile will offer interactive fun to help families and youth make healthy choices, promote access to healthy food and help children become more active through a half-day of hip hop art, music, spoken word, cooking demonstrations, exercise and technology.
“Families will embrace healthier habits when they can understand and see how beneficial it is to their well-being and life,” said Michelle Drayton, president of TCC Family Media.
The fun will happen Saturday, Sept. 24th, 10:30 a.m. - 2:30 pm at the joint campus of the Brooklyn Preparatory High School and Williamsburg High School for Architecture and Design, 257 N. Sixth Street in Brooklyn.
Confirmed to attend are:
§ NYC Schools Chancellor Dennis Walcott
§ U.S. State Department Hip Hop Ambassador and activist Toni Blackman –
§ Olympic gold medalist Diane Dixon - http://youtu.be/Ufug2NdyXT0
§ The all-youth Renaissance EMS Band - http://www.renaissanceems.com/
Invited to also join us are:
· Celebrity chef, food activist and Red Rooster owner Marcus Samuelsson
· U.S. Congresswoman Yvette Clark (D-Brooklyn)
· Underground rapper Stic.man, of the hip hop duo Dead Prez, and founder of the RBG Fit Club - http://www.rbgfitclub.com/
· Allan Houston, retired NBA All-Star New York Knicks
More than 40 percent of NYC Schools’ 1.1 million students are overweight or obese. Events like TCC’s Let Get Mobile energize students, parents and community groups and remind them that physically-fit students do better in school and often have better long-term outcomes in life as well.
Festival attendees can participate in the games and workshops while parents can browse Education Row, a collection of exhibitors, city support services organizations and other resources. Everyone will have the opportunity to win free Samsung smart phones, NY Jets prizes, ESPN book bags and Chef Rock cookbooks.
The Let’s Get Mobile Family Festival is sponsored by TCC Family Media, Wal-Mart and AT&T. Other participating sponsors and exhibitors include Children First BYAM Network 404, NYC Human Resources Administration OCSE, NYC Department of Education, NYC Parks, MobileTrec, PepsiCo, Health and Hospitals Corporation, Monroe College, Advanced Business Solutions and That's My Father Productions.
The festival will be available on Ustream and posted for later viewing on Twitvid, Facebook and YouTube.
About TCC
TCC Family Media is a division of Today’s Child Communications, todays-child.com; a marketing, communications and publishing firm that specializes in developing programs and products that enhance the health and well-being of families. TCC is a private-sector firm invested in the public sector—it’s where brands and families connect.
TCC organizes professional development workshops, health forums, wellness conferences, publishes a quarterly family/parenting magazine, Today’s Child, as well as provides fundraising, grant-writing, media communications and partnership services.
Contact arobertson@todays-child.com or call 2025671276 for more information.
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